YouTube Sponsorship Rate Calculator
Stop undercharging brands. Calculate exactly what you should charge for a 60-second integration based on your views and niche.
Average of last 10 non-viral videos
How It Works & Educational Guide
How To Use
- Enter your average views per video (look at the last 10 videos, ignoring viral outliers).
- Select your channel's specific content niche.
- View the standard rate you should quote.
- Add a 15-20% negotiation buffer on top of that number before pitching.
The CPM Pricing Model
Sponsorship Rate = (Average Views / 1000) × Base CPM × Niche Multiplier
What the results mean
| Metric | Industry Standard |
|---|---|
| Average 30-Day Views | Brands do not care about your subscriber count. The only metric that matters is how many views your last 10 videos averaged within their first 30 days. |
| Niche CPM Multiplier | A gaming channel might get a $15 CPM, while a B2B SaaS channel can get a $100 CPM. The more purchasing power your audience has, the higher you charge. |
Frequently Asked Questions
What is a good CPM for a YouTube sponsorship?
Standard entertainment channels charge $15-$25 CPM. Finance/Tech channels can charge $50-$100+ CPM because their audience buys expensive software.
Should I charge based on subscribers?
No. Brands buy views, not subscribers. Always price based on your average views over your last 10 videos (excluding outliers).
Reviewed by Lion Business Team · Updated July 6, 2026